Automatisierung von Geburtstagsrabatten für E-Commerce

• •Google-Konto + Gmail API-Anmeldedaten
• •Google Sheets API-Anmeldedaten

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        "message": "Hi {{ $json.name }},\n\nHappy Birthday! We wanted to celebrate you with a special gift.\n\nHere is your unique discount code for 20% off your next order:\n\n{{ $json.discountCode }}\n\nEnjoy your day!\n\nBest regards,\nYour E-commerce Team",
        "subject": "Happy Birthday! Here's a gift from us!",
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        "content": "# ⚙ Workflow Note: Automated Birthday Discount for E-Commerce\n\n---\n\n## **Problem**\nMany e-commerce businesses miss the opportunity to create a personal connection with their customers. Sending a special birthday offer is a powerful way to build loyalty and increase sales, but doing this manually for every customer is time-consuming and prone to human error. Without an automated system, these valuable marketing moments are often overlooked.\n\n## **Solution**\nThis simple but effective n8n workflow solves this problem by automating the entire birthday outreach process. The system runs daily, checks your customer database for birthdays, generates a unique discount code, and sends a personalized email to the customer on their special day. This ensures a timely, thoughtful gesture without any manual effort.\n\n## **For Whom**\nThis workflow is perfect for **e-commerce store owners, small businesses, and marketing teams** who want to increase customer retention and sales through personalized marketing. It is especially valuable for those who have a growing customer list and need to scale their customer engagement efforts efficiently.\n\n## **Scope**\n* **What it includes:**\n    * A daily scheduled check to scan your customer list.\n    * Automated lookup of customers celebrating their birthday on the current day.\n    * Automatic generation of a unique, single-use discount code.\n    * Personalized email delivery of the birthday message and discount code.\n\n* **What it excludes:**\n    * Integration with your e-commerce platform's coupon system (the code generation is a placeholder and would require manual creation in your platform's backend).\n    * Advanced segmentation (e.g., sending different offers to different customer tiers).\n    * Follow-up emails or drip campaigns.\n\n## ⚙ **How to Set Up**\n\n1.  **Prerequisites:** You will need an n8n instance, a **Google Sheets** spreadsheet with customer data (including a 'birthday' column in 'MM-dd' format), and a **Gmail** account.\n2.  **Workflow Import:** Import the provided JSON file into your n8n instance.\n3.  **Credential Configuration:**\n    * Set up credentials for **Google Sheets** and **Gmail** within n8n.\n4.  **Node-Specific Configuration:**\n    * **`Daily Schedule`:** No changes needed. It is pre-configured to run every day at 9 AM.\n    * **`Get Customer Data`:** Input the **Spreadsheet ID** and **Sheet Name** of your customer database.\n    * **`Is It Their Birthday?`:** Ensure the value in `value1` `={{ $json.birthday }}` matches the name of your birthday column in Google Sheets.\n    * **`Send Birthday Email`:** Customize the **`fromEmail`** and the body of the email to match your brand's voice.\n5.  **Activation:** After all configurations are complete, click **\"Save\"** and then **\"Active\"**. The workflow will now run every day to delight your customers."
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