Captura automatizada de leads, puntuación e integración con CRM basada en HubSpot, Clearbit y Slack

Avanzado

Este es unLead Generation, Multimodal AIflujo de automatización del dominio deautomatización que contiene 22 nodos.Utiliza principalmente nodos como If, Code, Merge, Slack, Hubspot. Captura, puntuación e integración con CRM de prospectos automatizadas usando HubSpot, Clearbit y Slack

Requisitos previos
  • Bot Token de Slack o URL de Webhook
  • Clave de API de HubSpot
  • Punto final de HTTP Webhook (n8n generará automáticamente)
  • Pueden requerirse credenciales de autenticación para la API de destino
Vista previa del flujo de trabajo
Visualización de las conexiones entre nodos, con soporte para zoom y panorámica
Exportar flujo de trabajo
Copie la siguiente configuración JSON en n8n para importar y usar este flujo de trabajo
{
  "meta": {
    "instanceId": "5a648bd3f759c69d3a1e71a0e47ad1046af7ce76a6f331a86cd6058d8a6372fa",
    "templateCredsSetupCompleted": true
  },
  "nodes": [
    {
      "id": "fb029ad8-8110-4407-8a54-614bcbafddd8",
      "name": "Nota Adhesiva - Descripción General",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -1312,
        -144
      ],
      "parameters": {
        "width": 492,
        "height": 464,
        "content": "## Lead Capture & Auto-Qualification Workflow\n\n**Purpose:** Automatically capture leads from multiple sources, enrich with company data, qualify based on criteria, and route to appropriate sales actions.\n\n**Security:** Uses environment variables for API keys - no hardcoded credentials!\n\n**Flow:** Webhook → Validation → Enrichment → Qualification → CRM/Notifications"
      },
      "typeVersion": 1
    },
    {
      "id": "49d3b848-dc51-43cf-b22b-cfb9f8e24c77",
      "name": "Captura de Lead Webhook",
      "type": "n8n-nodes-base.webhook",
      "position": [
        -224,
        400
      ],
      "webhookId": "lead-capture-hook",
      "parameters": {
        "path": "lead-capture",
        "options": {},
        "httpMethod": "POST"
      },
      "typeVersion": 2
    },
    {
      "id": "ad3ce370-da9d-4ba3-ab48-834c2e6bce34",
      "name": "Nota Adhesiva - Configuración de Webhook",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -816,
        -144
      ],
      "parameters": {
        "width": 520,
        "height": 460,
        "content": "## Webhook Configuration\n\n**Endpoint:** `/lead-capture`\n**Method:** POST\n**Expected Data:**\n- email (required)\n- firstName\n- lastName\n- company\n- phone\n- source\n- message"
      },
      "typeVersion": 1
    },
    {
      "id": "059a2f3a-dc94-42c6-9273-cbb24ad894e7",
      "name": "Validar Datos del Lead",
      "type": "n8n-nodes-base.if",
      "position": [
        0,
        400
      ],
      "parameters": {
        "options": {},
        "conditions": {
          "options": {
            "leftValue": "",
            "caseSensitive": true,
            "typeValidation": "strict"
          },
          "combinator": "and",
          "conditions": [
            {
              "id": "email-validation",
              "operator": {
                "type": "string",
                "operation": "isNotEmpty"
              },
              "leftValue": "={{ $json.email }}",
              "rightValue": ""
            },
            {
              "id": "email-format",
              "operator": {
                "type": "string",
                "operation": "regex"
              },
              "leftValue": "={{ $json.email }}",
              "rightValue": "^[\\w-\\.]+@[\\w-]+\\.[a-zA-Z]{2,}$"
            }
          ]
        }
      },
      "typeVersion": 2
    },
    {
      "id": "c50640e7-bdab-4680-beb4-96e9dd379ebe",
      "name": "Nota Adhesiva - Validación de Datos",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -288,
        -448
      ],
      "parameters": {
        "width": 340,
        "height": 408,
        "content": "## Data Validation Rules\n\n**Required Fields:**\n- Valid email format\n- Email not empty\n\n**Optional Enhancement:**\n- Phone validation\n- Company name validation\n- Source validation"
      },
      "typeVersion": 1
    },
    {
      "id": "409667ca-b5ab-4cab-864b-1b468da0ddca",
      "name": "Enriquecer con Clearbit",
      "type": "n8n-nodes-base.clearbit",
      "position": [
        224,
        208
      ],
      "parameters": {
        "email": "={{ $json.email }}",
        "resource": "person",
        "additionalFields": {}
      },
      "typeVersion": 1
    },
    {
      "id": "b16da09c-2e02-4a25-8ffb-fb6d18d44273",
      "name": "Nota Adhesiva - Enriquecimiento",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        48,
        -448
      ],
      "parameters": {
        "width": 344,
        "height": 268,
        "content": "## Lead Enrichment\n\n**Clearbit provides:**\n- Company size\n- Industry\n- Technologies used\n- Social profiles\n- Location data\n\n**⚠️ Security:** API key stored in credentials, not hardcoded!"
      },
      "typeVersion": 1
    },
    {
      "id": "c4e3201e-f8f8-42bf-b142-e12a63d6cdd6",
      "name": "Enriquecer con Apollo",
      "type": "n8n-nodes-base.httpRequest",
      "position": [
        224,
        400
      ],
      "parameters": {
        "url": "={{ $env.APOLLO_API_URL }}/v1/people/match",
        "options": {},
        "sendBody": true,
        "sendHeaders": true,
        "authentication": "genericCredentialType",
        "bodyParameters": {
          "parameters": [
            {
              "name": "email",
              "value": "={{ $json.email }}"
            },
            {
              "name": "first_name",
              "value": "={{ $json.firstName }}"
            },
            {
              "name": "last_name",
              "value": "={{ $json.lastName }}"
            }
          ]
        },
        "genericAuthType": "httpHeaderAuth",
        "headerParameters": {
          "parameters": [
            {
              "name": "Content-Type",
              "value": "application/json"
            },
            {
              "name": "Cache-Control",
              "value": "no-cache"
            }
          ]
        }
      },
      "typeVersion": 4.2
    },
    {
      "id": "dbbb2ca7-c9e1-4a32-8270-fb9bdf328c54",
      "name": "Combinar Datos de Enriquecimiento",
      "type": "n8n-nodes-base.merge",
      "position": [
        448,
        304
      ],
      "parameters": {},
      "typeVersion": 3
    },
    {
      "id": "6c14adc8-bdac-4a21-a1ae-ce9fc61605d1",
      "name": "Nota Adhesiva - Puntuación de Leads",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        400,
        -448
      ],
      "parameters": {
        "width": 396,
        "height": 388,
        "content": "## Lead Qualification Criteria\n\n**High Priority (Score 80+):**\n- Company size >500 employees\n- Tech/SaaS industry\n- Manager+ title\n- Enterprise email domain\n\n**Medium Priority (Score 50-79):**\n- Company size 50-500\n- Relevant industry\n- Business email\n\n**Low Priority (<50):**\n- Small company\n- Personal email\n- Irrelevant industry"
      },
      "typeVersion": 1
    },
    {
      "id": "1318776b-db42-4031-bc8c-5224889da500",
      "name": "Calcular Puntuación del Lead",
      "type": "n8n-nodes-base.code",
      "position": [
        672,
        304
      ],
      "parameters": {
        "jsCode": "// Lead Qualification & Scoring Logic\nconst lead = $input.first().json;\nconst enrichment = lead.enrichment_data || {};\n\n// Initialize score\nlet score = 0;\nlet qualificationNotes = [];\n\n// Company Size Scoring\nif (enrichment.company?.metrics?.employees) {\n  const employees = enrichment.company.metrics.employees;\n  if (employees >= 500) {\n    score += 30;\n    qualificationNotes.push('Large company (500+ employees)');\n  } else if (employees >= 50) {\n    score += 20;\n    qualificationNotes.push('Medium company (50-500 employees)');\n  } else if (employees >= 10) {\n    score += 10;\n    qualificationNotes.push('Small company (10-50 employees)');\n  }\n}\n\n// Industry Scoring\nconst targetIndustries = ['Technology', 'Software', 'SaaS', 'Finance', 'Healthcare'];\nif (enrichment.company?.category?.industry) {\n  if (targetIndustries.includes(enrichment.company.category.industry)) {\n    score += 25;\n    qualificationNotes.push(`Target industry: ${enrichment.company.category.industry}`);\n  }\n}\n\n// Title/Role Scoring\nif (enrichment.person?.employment?.title) {\n  const title = enrichment.person.employment.title.toLowerCase();\n  if (title.includes('ceo') || title.includes('founder') || title.includes('president')) {\n    score += 25;\n    qualificationNotes.push('C-level executive');\n  } else if (title.includes('director') || title.includes('vp') || title.includes('manager')) {\n    score += 15;\n    qualificationNotes.push('Management level');\n  }\n}\n\n// Email Domain Scoring\nconst email = lead.email || '';\nconst domain = email.split('@')[1];\nconst personalDomains = ['gmail.com', 'yahoo.com', 'hotmail.com', 'outlook.com'];\nif (!personalDomains.includes(domain)) {\n  score += 10;\n  qualificationNotes.push('Business email domain');\n} else {\n  qualificationNotes.push('Personal email domain');\n}\n\n// Revenue Scoring (if available)\nif (enrichment.company?.metrics?.annualRevenue) {\n  const revenue = enrichment.company.metrics.annualRevenue;\n  if (revenue >= 10000000) { // $10M+\n    score += 20;\n    qualificationNotes.push('High revenue company ($10M+)');\n  } else if (revenue >= 1000000) { // $1M+\n    score += 10;\n    qualificationNotes.push('Medium revenue company ($1M+)');\n  }\n}\n\n// Determine qualification level\nlet qualificationLevel;\nlet priority;\nif (score >= 80) {\n  qualificationLevel = 'High';\n  priority = 'Immediate Follow-up';\n} else if (score >= 50) {\n  qualificationLevel = 'Medium';\n  priority = 'Follow-up within 24h';\n} else if (score >= 25) {\n  qualificationLevel = 'Low';\n  priority = 'Add to nurture sequence';\n} else {\n  qualificationLevel = 'Unqualified';\n  priority = 'Archive or reject';\n}\n\n// Return enriched lead data\nreturn {\n  ...lead,\n  qualification: {\n    score: score,\n    level: qualificationLevel,\n    priority: priority,\n    notes: qualificationNotes,\n    timestamp: new Date().toISOString()\n  },\n  enriched_company: enrichment.company || {},\n  enriched_person: enrichment.person || {}\n};"
      },
      "typeVersion": 2
    },
    {
      "id": "2398e080-42c8-405e-a430-f27389b930c8",
      "name": "Enrutar por Calificación",
      "type": "n8n-nodes-base.if",
      "position": [
        896,
        304
      ],
      "parameters": {
        "options": {},
        "conditions": {
          "options": {
            "leftValue": "",
            "caseSensitive": true,
            "typeValidation": "strict"
          },
          "combinator": "and",
          "conditions": [
            {
              "id": "high-score",
              "operator": {
                "type": "number",
                "operation": "gte"
              },
              "leftValue": "={{ $json.qualification.score }}",
              "rightValue": 80
            }
          ]
        }
      },
      "typeVersion": 2
    },
    {
      "id": "6490475a-d9bb-43c1-8bbf-3379cfd40754",
      "name": "Nota Adhesiva - Acciones de Alta Prioridad",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        800,
        -448
      ],
      "parameters": {
        "width": 392,
        "height": 316,
        "content": "## High Priority Lead Actions\n\n**Immediate Actions:**\n- Create lead in CRM\n- Notify sales team via Slack\n- Send personalized welcome email\n- Schedule follow-up task\n\n**Data Stored:**\n- All enrichment data\n- Qualification score & notes\n- Source tracking"
      },
      "typeVersion": 1
    },
    {
      "id": "7a157570-3e7d-4584-81a1-1f2502516843",
      "name": "Crear Contacto en HubSpot",
      "type": "n8n-nodes-base.hubspot",
      "position": [
        1120,
        16
      ],
      "parameters": {
        "operation": "create"
      },
      "typeVersion": 2
    },
    {
      "id": "98170537-d67e-49ee-9819-709a12e29710",
      "name": "Notificar al Equipo de Ventas - Alta Prioridad",
      "type": "n8n-nodes-base.slack",
      "position": [
        1120,
        208
      ],
      "webhookId": "364aca1f-ce36-4174-8cbd-9ae11535b690",
      "parameters": {
        "text": "🚨 **High Priority Lead Alert!** 🚨",
        "select": "channel",
        "channelId": {
          "__rl": true,
          "mode": "id",
          "value": "={{ $env.SLACK_SALES_CHANNEL_ID }}"
        },
        "otherOptions": {}
      },
      "typeVersion": 2.2
    },
    {
      "id": "99245b66-8d64-4b85-b998-892f59b2a2e1",
      "name": "Crear Contacto en HubSpot - Media",
      "type": "n8n-nodes-base.hubspot",
      "position": [
        1120,
        400
      ],
      "parameters": {
        "operation": "create"
      },
      "typeVersion": 2
    },
    {
      "id": "e1bc4f06-267e-426a-a064-836b448a4403",
      "name": "Nota Adhesiva - Acciones de Prioridad Media",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        800,
        -128
      ],
      "parameters": {
        "width": 392,
        "height": 120,
        "content": "## Medium/Low Priority Actions\n\n**Medium Priority:**\n- Create lead in CRM\n- Add to nurture sequence\n- Schedule follow-up in 24-48h\n\n**Low Priority:**\n- Add to CRM\n- Add to long-term nurture\n- Monthly check-in"
      },
      "typeVersion": 1
    },
    {
      "id": "402a9234-f2c2-483f-81df-32629b306d55",
      "name": "Notificar a Marketing - Prioridad Media",
      "type": "n8n-nodes-base.slack",
      "position": [
        1120,
        592
      ],
      "webhookId": "c4c6452c-34e9-4e0c-9fff-4fd93daf81d1",
      "parameters": {
        "text": "📋 New Medium Priority Lead",
        "select": "channel",
        "channelId": {
          "__rl": true,
          "mode": "id",
          "value": "={{ $env.SLACK_MARKETING_CHANNEL_ID }}"
        },
        "otherOptions": {}
      },
      "typeVersion": 2.2
    },
    {
      "id": "63d95fd7-f5ac-4192-9f2b-d35bd0fa1d0b",
      "name": "Registrar Datos Inválidos",
      "type": "n8n-nodes-base.noOp",
      "position": [
        224,
        592
      ],
      "parameters": {},
      "typeVersion": 1
    },
    {
      "id": "9fc03270-9915-46ab-a08c-8ff937119a31",
      "name": "Nota Adhesiva - Manejo de Errores",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        48,
        -176
      ],
      "parameters": {
        "width": 356,
        "height": 120,
        "content": "## Error Handling\n\n**Invalid Data Path:**\n- Log the invalid data\n- Send error notification\n- Return 400 status\n\n**Enrichment Failures:**\n- Continue with basic data\n- Log enrichment errors\n- Use fallback scoring"
      },
      "typeVersion": 1
    },
    {
      "id": "a42f2d44-3eaf-4896-bc04-223fe770bc04",
      "name": "Nota Adhesiva - Variables de Entorno",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -1328,
        320
      ],
      "parameters": {
        "width": 524,
        "height": 480,
        "content": "## Required Environment Variables\n\n**🔐 Security - No Hardcoded Keys!**\n\n- `APOLLO_API_URL`\n- `SLACK_SALES_CHANNEL_ID`\n- `SLACK_MARKETING_CHANNEL_ID`\n- `CRM_ASSIGNMENT_URL`\n\n**Credentials Required:**\n- Clearbit API\n- Apollo API (HTTP Header Auth)\n- HubSpot API\n- Slack API"
      },
      "typeVersion": 1
    },
    {
      "id": "6ee62c3b-f74a-466b-899d-b61edff40f8f",
      "name": "Nota Adhesiva - Puntos de Integración",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -816,
        320
      ],
      "parameters": {
        "width": 520,
        "height": 480,
        "content": "## Integration Sources\n\n**This webhook can receive leads from:**\n- Website contact forms\n- Landing page forms\n- Facebook Lead Ads\n- LinkedIn Lead Gen Forms\n- Webinar registrations\n- Free trial signups\n- Content downloads\n\n**Format:** POST to `/lead-capture`"
      },
      "typeVersion": 1
    }
  ],
  "pinData": {},
  "connections": {
    "c4e3201e-f8f8-42bf-b142-e12a63d6cdd6": {
      "main": [
        [
          {
            "node": "dbbb2ca7-c9e1-4a32-8270-fb9bdf328c54",
            "type": "main",
            "index": 1
          }
        ]
      ]
    },
    "059a2f3a-dc94-42c6-9273-cbb24ad894e7": {
      "main": [
        [
          {
            "node": "409667ca-b5ab-4cab-864b-1b468da0ddca",
            "type": "main",
            "index": 0
          },
          {
            "node": "c4e3201e-f8f8-42bf-b142-e12a63d6cdd6",
            "type": "main",
            "index": 0
          }
        ],
        [
          {
            "node": "63d95fd7-f5ac-4192-9f2b-d35bd0fa1d0b",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "1318776b-db42-4031-bc8c-5224889da500": {
      "main": [
        [
          {
            "node": "2398e080-42c8-405e-a430-f27389b930c8",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "409667ca-b5ab-4cab-864b-1b468da0ddca": {
      "main": [
        [
          {
            "node": "dbbb2ca7-c9e1-4a32-8270-fb9bdf328c54",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "49d3b848-dc51-43cf-b22b-cfb9f8e24c77": {
      "main": [
        [
          {
            "node": "059a2f3a-dc94-42c6-9273-cbb24ad894e7",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "dbbb2ca7-c9e1-4a32-8270-fb9bdf328c54": {
      "main": [
        [
          {
            "node": "1318776b-db42-4031-bc8c-5224889da500",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "2398e080-42c8-405e-a430-f27389b930c8": {
      "main": [
        [
          {
            "node": "7a157570-3e7d-4584-81a1-1f2502516843",
            "type": "main",
            "index": 0
          },
          {
            "node": "98170537-d67e-49ee-9819-709a12e29710",
            "type": "main",
            "index": 0
          }
        ],
        [
          {
            "node": "99245b66-8d64-4b85-b998-892f59b2a2e1",
            "type": "main",
            "index": 0
          },
          {
            "node": "402a9234-f2c2-483f-81df-32629b306d55",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  }
}
Preguntas frecuentes

¿Cómo usar este flujo de trabajo?

Copie el código de configuración JSON de arriba, cree un nuevo flujo de trabajo en su instancia de n8n y seleccione "Importar desde JSON", pegue la configuración y luego modifique la configuración de credenciales según sea necesario.

¿En qué escenarios es adecuado este flujo de trabajo?

Avanzado - Generación de leads, IA Multimodal

¿Es de pago?

Este flujo de trabajo es completamente gratuito, puede importarlo y usarlo directamente. Sin embargo, tenga en cuenta que los servicios de terceros utilizados en el flujo de trabajo (como la API de OpenAI) pueden requerir un pago por su cuenta.

Información del flujo de trabajo
Nivel de dificultad
Avanzado
Número de nodos22
Categoría2
Tipos de nodos10
Descripción de la dificultad

Adecuado para usuarios avanzados, flujos de trabajo complejos con 16+ nodos

Autor

Full-stack automation expert combining n8n, frontend & backend development, and hard-coded solutions to build powerful, scalable workflows. Skilled in data parsing (PDF/Excel), API integrations (banking, property, financial), email systems, and real-time sync. I create custom dashboards, API layers, and advanced automations that go beyond “no-code,”

Enlaces externos
Ver en n8n.io

Compartir este flujo de trabajo

Categorías

Categorías: 34