Kompletter SEO-Audit-Arbeitsablauf mit automatisierter HTML-Zusammenfassung

• •Google-Konto + Gmail API-Anmeldedaten
• •Möglicherweise sind Ziel-API-Anmeldedaten erforderlich

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  "name": "Complete SEO Audit Workflow with Automated HTML Summaries",
  "tags": [],
  "nodes": [
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        "content": "## Complete SEO Audit Workflow with Automated HTML Reports via Gmail or Slack\n\n### Purpose  \nRun daily, in-depth audits of specified pages, checking everything from meta tags and heading structure to Core Web Vitals, accessibility, structured data, and security headers—so you catch issues before they impact your rankings.\n\n### Benefits  \n- **Proactive Monitoring:** Identify on-page and technical SEO errors as they arise.  \n- **Time Savings:** Automate repetitive checks and free your team to focus on strategy.  \n- **Actionable Insights:** “Top 3 Priorities” and categorized issues speed up remediation.\n\n### Output  \n• A formatted HTML report delivered via Gmail (or Slack)  \n• Clear, actionable “Top 3 Priorities,” categorized On-Page vs. Technical issues, and next-steps links\n\n### Requirements & Customization  \n- **Gmail/Slack Credentials:** For report delivery.  \n- **Easy Customization:**  \n  - Edit URLs & recipients in the “Set Variables” node.  \n  - Tweak audit frequency in the Schedule Trigger.  \n  - Enhance the Code node with extra checks or third-party integrations.  \n"
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        "rule": {
          "interval": [
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      "name": "Ziel & Empfänger konfigurieren",
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        "assignments": {
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            {
              "id": "44337ce3-4e65-4d7b-9b1a-cf77f8412169",
              "name": "siteUrl",
              "type": "string",
              "value": "https://example.com/"
            },
            {
              "id": "60e53201-5d1b-4665-9f13-aad194cd653c",
              "name": "emailFrom",
              "type": "string",
              "value": "exampleFrom@example.com"
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            {
              "id": "dc19de25-3f64-4244-9a3e-65d5178181c5",
              "name": "emailTo",
              "type": "string",
              "value": "exampleTo@example.com"
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              "key": "title",
              "cssSelector": "title"
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            {
              "key": "metaDesc",
              "attribute": "content",
              "cssSelector": "meta[name=\"description\"]",
              "returnValue": "attribute"
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            {
              "key": "h1Tags",
              "cssSelector": "h1",
              "returnArray": true
            },
            {
              "key": "h2Tags",
              "cssSelector": "h2",
              "returnArray": true
            },
            {
              "key": "imgAlts",
              "attribute": "alt",
              "cssSelector": "img",
              "returnArray": true,
              "returnValue": "attribute"
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      "typeVersion": 1.2
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        "jsCode": "// Collect results for each URL\nconst output = [];\n\nfor (const item of items) {\n  const d = item.json;\n  const issues = [];\n  const suggestions = {};\n\n  function addIssue(code, message, suggestion) {\n    issues.push({ code, message });\n    suggestions[code] = suggestion;\n  }\n\n  // 1. Title length\n  if (!d.title) {\n    addIssue('missing_title', 'Missing <title>', 'Add a descriptive <title> (30–60 chars).');\n  } else if (d.title.length < 30) {\n    addIssue('short_title', `Title too short (${d.title.length} chars)`, 'Increase title length to ≥30 chars.');\n  } else if (d.title.length > 60) {\n    addIssue('long_title', `Title too long (${d.title.length} chars)`, 'Reduce title to ≤60 chars.');\n  }\n\n  // 2. Meta description\n  if (!d.metaDesc) {\n    addIssue('missing_meta_desc', 'Missing meta description', 'Add <meta name=\"description\"> (50–160 chars).');\n  } else if (d.metaDesc.length < 50) {\n    addIssue('short_meta_desc', `Meta description too short (${d.metaDesc.length} chars)`, 'Increase description to ≥50 chars.');\n  } else if (d.metaDesc.length > 160) {\n    addIssue('long_meta_desc', `Meta description too long (${d.metaDesc.length} chars)`, 'Shorten description to ≤160 chars.');\n  }\n\n  // 3. Robots, viewport, canonical, lang\n  if (!d.metaRobots) {\n    addIssue('missing_robots', 'Missing meta robots tag', 'Add <meta name=\"robots\" content=\"index,follow\">.');\n  }\n  if (!d.metaViewport || !d.metaViewport.includes('width=device-width')) {\n    addIssue('viewport', 'Missing/incorrect viewport tag', 'Add <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">.');\n  }\n  if (!d.linkCanonical) {\n    addIssue('canonical', 'Missing canonical', 'Add <link rel=\"canonical\" href=\"YOUR_URL\">.');\n  }\n  if (!d.htmlLang) {\n    addIssue('lang', 'Missing lang attribute', 'Add <html lang=\"en\">.');\n  }\n\n  // 4. Word count\n  if (typeof d.wordCount === 'number' && d.wordCount < 300) {\n    addIssue('low_word_count', `Low word count (${d.wordCount} words)`, 'Aim for ≥300 words.');\n  }\n\n  // 5. Headings\n  const h1 = (d.h1Tags || []).length;\n  const h2 = (d.h2Tags || []).length;\n  const h3 = (d.h3Tags || []).length;\n  if (h1 !== 1) {\n    addIssue('h1', `${h1} <h1> tags`, 'Use exactly one <h1>.');\n  }\n  if (h2 === 0) {\n    addIssue('h2', 'No <h2> tags', 'Add ≥1 <h2> for sections.');\n  }\n  if (h3 === 0) {\n    addIssue('h3', 'No <h3> tags', 'Use <h3> for subsections.');\n  }\n\n  // 6. Images alt text\n  if (Array.isArray(d.imgAlts)) {\n    const missing = d.imgAlts.filter(a => !a || !a.trim()).length;\n    if (missing) {\n      addIssue('img_alt', `${missing} images missing alt`, 'Provide descriptive alt text.');\n    }\n  }\n\n  // 7. Broken links\n  if (Array.isArray(d.links)) {\n    const broken = d.links.filter(l => l.status >= 400).length;\n    if (broken) {\n      addIssue('broken_links', `${broken} broken links`, 'Fix or remove broken URLs.');\n    }\n  }\n\n  // 8. Structured data\n  if (!d.structuredData || d.structuredData.length === 0) {\n    addIssue('schema', 'No structured data', 'Implement JSON-LD schema markup.');\n  }\n\n  // 9. Core Web Vitals\n  if (d.metrics) {\n    const { LCP, INP, CLS } = d.metrics;\n    if (LCP > 2500) {\n      addIssue('lcp', `LCP too slow (${LCP} ms)`, 'Optimize images and server response.');\n    }\n    if (INP > 200) {\n      addIssue('inp', `INP high (${INP} ms)`, 'Minimize JavaScript execution.');\n    }\n    if (CLS > 0.1) {\n      addIssue('cls', `CLS unstable (${CLS})`, 'Set image dimensions and pre-load fonts.');\n    }\n  }\n\n  // Summary\n  const pass = issues.length === 0;\n  const summary = pass ? 'All checks passed! 🎉' : `${issues.length} issue${issues.length > 1 ? 's' : ''} detected`;\n\n  // Markdown report\n  let markdown = `## SEO Audit for ${d.siteUrl || d.url}\\n`;\n  markdown += `**Status:** ${pass ? 'PASS ✅' : 'FAIL ❌'}\\n`;\n  markdown += `**Summary:** ${summary}\\n`;\n  if (!pass) {\n    markdown += `\\n### Issues & Suggestions\\n`;\n    issues.forEach(({ code, message }) => {\n      markdown += `- **${message}**  \\n  _Suggestion:_ ${suggestions[code]}\\n`;\n    });\n  }\n\n  output.push({\n    json: {\n      siteUrl: d.siteUrl || d.url,\n      pass,\n      summary,\n      issues,\n      suggestions,\n      markdownReport: markdown,\n    },\n  });\n}\n\nreturn output;\n"
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      ],
      "webhookId": "5394c49f-09fb-4f0f-ba2f-0f312d197b53",
      "parameters": {
        "sendTo": "={{$node[\"Configure Target & Recipients\"].json.emailTo}}\n\n",
        "message": "=<!DOCTYPE html>\n<html>\n<head>\n  <meta charset=\"UTF-8\" />\n  <style>\n    body { font-family: Arial, sans-serif; color: #333; line-height: 1.4; padding: 20px; }\n    .header { display: flex; align-items: center; margin-bottom: 20px; }\n    .logo { height: 40px; margin-right: 15px; }\n    .title { font-size: 24px; color: #2a6ebb; margin: 0; }\n    .meta { margin: 5px 0 20px; }\n    .status-pass { color: green; font-weight: bold; }\n    .status-fail { color: red; font-weight: bold; }\n    .summary-table { width: 100%; border-collapse: collapse; margin-bottom: 20px; }\n    .summary-table td { padding: 8px; border: 1px solid #eee; }\n    .issues-container { display: flex; gap: 20px; }\n    .column { flex: 1; }\n    .column h4 { border-bottom: 1px solid #ddd; padding-bottom: 5px; }\n    .issues-list { list-style: none; padding: 0; margin: 0; }\n    .issues-list li { margin: 8px 0; }\n    .suggestion { display: block; margin-left: 15px; font-style: italic; color: #555; }\n    .priorities { background: #f9f9f9; padding: 15px; border-left: 4px solid #2a6ebb; margin-bottom: 20px; }\n    .next-steps { margin-top: 30px; font-size: 14px; }\n    .next-steps a { color: #2a6ebb; text-decoration: none; }\n    code { background: #eef; padding: 2px 4px; border-radius: 3px; }\n  </style>\n</head>\n<body>\n\n  <div class=\"header\">\n    <div>\n      <h1 class=\"title\">SEO Audit Report</h1>\n      <div class=\"meta\">Date: {{ new Date().toLocaleDateString() }}</div>\n    </div>\n  </div>\n\n  <p>\n    <strong>Page:</strong> {{ $node[\"Run SEO Audit Logic\"].json.siteUrl }}<br/>\n    <strong>Status:</strong>\n    <span class=\"{{ $node[\"Run SEO Audit Logic\"].json.pass ? 'status-pass' : 'status-fail' }}\">\n      {{ $node[\"Run SEO Audit Logic\"].json.pass ? 'PASS ✅' : 'FAIL ❌' }}\n    </span>\n  </p>\n\n  <div class=\"priorities\">\n    <strong>🚩 Top 3 Priorities:</strong>\n    <ol>\n      {{\n        $node[\"Run SEO Audit Logic\"].json.issues\n          .slice(0, 3)\n          .map(i => `<li>${i.message.replace(/</g,'&lt;').replace(/>/g,'&gt;')}</li>`)\n          .join('')\n      }}\n    </ol>\n  </div>\n\n  <table class=\"summary-table\">\n    <tr>\n      <td><strong>Total Issues</strong></td>\n      <td>{{ $node[\"Run SEO Audit Logic\"].json.issues.length }}</td>\n    </tr>\n    <tr>\n      <td><strong>Broken Links</strong></td>\n      <td>\n        {{\n          $node[\"Run SEO Audit Logic\"].json.issues.filter(i => i.code === 'broken_links').length\n        }}\n      </td>\n    </tr>\n    <tr>\n      <td><strong>CWV Alerts</strong></td>\n      <td>\n        {{\n          $node[\"Run SEO Audit Logic\"].json.issues\n            .filter(i => ['lcp','inp','cls'].includes(i.code))\n            .length\n        }}\n      </td>\n    </tr>\n  </table>\n\n  <div class=\"issues-container\">\n    <!-- On‑Page Issues -->\n    <div class=\"column\">\n      <h4>📝 On‑Page Issues</h4>\n      <ul class=\"issues-list\">\n        {{\n          $node[\"Run SEO Audit Logic\"].json.issues\n            .filter(i => [\n              'missing_title','short_title','long_title',\n              'missing_meta_desc','short_meta_desc','long_meta_desc',\n              'h1','h2','h3','img_alt','schema'\n            ].includes(i.code))\n            .map(i => {\n              const msg = i.message.replace(/</g,'&lt;').replace(/>/g,'&gt;');\n              const sug = $node[\"Run SEO Audit Logic\"].json.suggestions[i.code]\n                            .replace(/</g,'&lt;').replace(/>/g,'&gt;');\n              return `\n                <li>\n                  ⚠️ <strong>${msg}</strong>\n                  <span class=\"suggestion\">\n                    Suggestion: <code>${sug}</code>\n                  </span>\n                </li>`;\n            })\n            .join('')\n        }}\n      </ul>\n    </div>\n\n    <!-- Technical Issues -->\n    <div class=\"column\">\n      <h4>🔧 Technical Issues</h4>\n      <ul class=\"issues-list\">\n        {{\n          $node[\"Run SEO Audit Logic\"].json.issues\n            .filter(i => ![\n              'missing_title','short_title','long_title',\n              'missing_meta_desc','short_meta_desc','long_meta_desc',\n              'h1','h2','h3','img_alt','schema'\n            ].includes(i.code))\n            .map(i => {\n              const msg = i.message.replace(/</g,'&lt;').replace(/>/g,'&gt;');\n              const sug = $node[\"Run SEO Audit Logic\"].json.suggestions[i.code]\n                            .replace(/</g,'&lt;').replace(/>/g,'&gt;');\n              return `\n                <li>\n                  ⚙️ <strong>${msg}</strong>\n                  <span class=\"suggestion\">\n                    Suggestion: <code>${sug}</code>\n                  </span>\n                </li>`;\n            })\n            .join('')\n        }}\n      </ul>\n    </div>\n  </div>\n\n  <div class=\"next-steps\">\n    <p><strong>Next Steps:</strong></p>\n    <ol>\n      <li>Review the above suggestions and assign tickets in your tracker.</li>\n      <li>Re‑run this audit after fixes are deployed to confirm all PASS.</li>\n    </ol>\n  </div>\n\n</body>\n</html>\n",
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