Backlinks von Wettbewerbern analysieren

Experte

Dies ist ein Market Research, AI Summarization-Bereich Automatisierungsworkflow mit 16 Nodes. Hauptsächlich werden Set, Code, GoogleSheets, McpClientTool, ManualTrigger und andere Nodes verwendet. Extrahierung und Analyse von Wettbewerbs-Backlink-Daten mit Bright Data MCP und GPT

Voraussetzungen
  • Google Sheets API-Anmeldedaten
  • OpenAI API Key
Workflow-Vorschau
Visualisierung der Node-Verbindungen, mit Zoom und Pan
Workflow exportieren
Kopieren Sie die folgende JSON-Konfiguration und importieren Sie sie in n8n
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    "templateCredsSetupCompleted": true
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  "name": "20 Analyze Competitor Backlinks",
  "tags": [],
  "nodes": [
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      "name": "OpenAI Chat Model",
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      "credentials": {
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      "typeVersion": 1.2
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    {
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      "name": "MCP Client",
      "type": "n8n-nodes-mcp.mcpClientTool",
      "position": [
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      ],
      "parameters": {
        "toolName": "scrape_as_markdown",
        "operation": "executeTool",
        "toolParameters": "={{ /*n8n-auto-generated-fromAI-override*/ $fromAI('Tool_Parameters', ``, 'json') }}"
      },
      "credentials": {
        "mcpClientApi": {
          "id": "eqq94k789oJCd6jU",
          "name": "MCP Client (STDIO) account"
        }
      },
      "typeVersion": 1
    },
    {
      "id": "0bdbf6bb-746a-4865-8ca5-d0cd5486e0d1",
      "name": "Trigger: Manuelle Ausführung",
      "type": "n8n-nodes-base.manualTrigger",
      "position": [
        0,
        0
      ],
      "parameters": {},
      "typeVersion": 1
    },
    {
      "id": "2ed6588f-489e-4057-8b3b-f9f19ffa0b86",
      "name": "Set: Wettbewerber-Domain",
      "type": "n8n-nodes-base.set",
      "position": [
        200,
        0
      ],
      "parameters": {
        "options": {},
        "assignments": {
          "assignments": [
            {
              "id": "910cdf0d-ed9b-426f-a00e-b0f7c41dc29a",
              "name": "url",
              "type": "string",
              "value": "https://ahrefs.com/"
            }
          ]
        }
      },
      "typeVersion": 3.4
    },
    {
      "id": "b750cb56-d2db-496c-b7ec-53b355049d4d",
      "name": "Agent: Backlinks scrapen (Bright Data MCP)",
      "type": "@n8n/n8n-nodes-langchain.agent",
      "position": [
        520,
        0
      ],
      "parameters": {
        "text": "=extract any backlinks available from the following url:\n{{ $json.url }}",
        "options": {},
        "promptType": "define",
        "hasOutputParser": true
      },
      "typeVersion": 2
    },
    {
      "id": "69860787-3f93-472a-8395-c43c24f6cf02",
      "name": "Function: Backlinks aufteilen",
      "type": "n8n-nodes-base.code",
      "position": [
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      ],
      "parameters": {
        "jsCode": "// This Function node takes input like your provided JSON\n// and returns each backlink as a separate item\n\n// 1️⃣ Get the input\nconst input = items[0].json.output;\n\n// 2️⃣ Extract backlinks array\nconst backlinks = input.backlinks;\n\n// 3️⃣ Build output items\nconst output = backlinks.map(backlink => {\n  return {\n    json: {\n      domain: input.domain,\n      title: backlink.title,\n      url: backlink.url,\n      category: backlink.category,\n      date: backlink.date\n    }\n  };\n});\n\n// 4️⃣ Return array of individual items\nreturn output;\n"
      },
      "typeVersion": 2
    },
    {
      "id": "cfecaa49-3d11-47ec-a18c-cc26b1e52e99",
      "name": "Google Sheets: Backlinks anhängen",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        1200,
        0
      ],
      "parameters": {
        "columns": {
          "value": {
            "url": "={{ $json.url }}",
            "date": "={{ $json.date }}",
            "title": "={{ $json.title }}",
            "domain": "={{ $json.domain }}",
            "category": "={{ $json.category }}"
          },
          "schema": [
            {
              "id": "domain",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "domain",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "title",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "title",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "url",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "url",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "category",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "category",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "date",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "date",
              "defaultMatch": false,
              "canBeUsedToMatch": true
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          "mappingMode": "defineBelow",
          "matchingColumns": [],
          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
        "options": {},
        "operation": "append",
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "gid=0",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/11_bI1ZmRuroowdXLaQ9OKM11vnaJ134NcE_tLh7S3jw/edit#gid=0",
          "cachedResultName": "Sheet1"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "11_bI1ZmRuroowdXLaQ9OKM11vnaJ134NcE_tLh7S3jw",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/11_bI1ZmRuroowdXLaQ9OKM11vnaJ134NcE_tLh7S3jw/edit?usp=drivesdk",
          "cachedResultName": "Backlinks"
        }
      },
      "credentials": {
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          "id": "r2mDaisH6e9VkwHl",
          "name": "Google Sheets account"
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    {
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        "height": 1440,
        "content": "## ✅ **🔵 SECTION 1: Input & Trigger**\n\n### ⚙️ **Nodes**\n\n1️⃣ **Trigger: Manual Execute**\n![⚡](https://em-content.zobj.net/thumbs/120/apple/354/high-voltage_26a1.png)\n\n* **What it does:** This node starts the workflow manually when you click “Execute Workflow.”\n* **Why it’s useful:** It’s the simplest way to test your workflow on demand. Later, you can swap this with a **Schedule** node for daily or weekly runs.\n\n2️⃣ **Set: Competitor Domain**\n![📝](https://em-content.zobj.net/thumbs/120/apple/354/memo_1f4dd.png)\n\n* **What it does:** This node stores the **competitor’s domain** you want to analyze.\n* **Example:** `ahrefs.com` or `moz.com`\n* **Why it’s useful:** You can easily change domains without modifying the whole workflow. For multiple competitors, loop through them!\n\n---\n\n### 💡 **Beginner Benefit**\n\n✅ **Simple input control:** You don’t need to touch code — just type your competitor’s domain in one place.\n✅ **Reusable:** Same input can be reused for any site — just update the domain value.\n\n---\n\n---\n\n"
      },
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        "content": "## ✅ **🤖 SECTION 2: Agent Scrape Engine**\n\n### ⚙️ **Nodes**\n\n3️⃣ **Agent: Scrape Backlinks (Bright Data MCP)**\n![🤖](https://em-content.zobj.net/thumbs/120/apple/354/robot_1f916.png)\n\n* **What it does:** Calls your **custom scraping Agent** that uses Bright Data MCP to visit backlink explorer pages (like Ahrefs or Moz) and pull backlink data.\n* **How:** The Agent uses a secure proxy network to get around anti-bot protections and scrapes backlink profiles (URL, anchor text, type, etc.).\n* **Output:** Raw JSON with all backlinks found for the competitor.\n\n**Sub-Nodes:**\n\n* ⚙️ **MCP Client: Execute Scraper**\n  ![🧩](https://em-content.zobj.net/thumbs/120/apple/354/puzzle-piece_1f9e9.png)\n\n  * Connects directly to Bright Data’s backend to run the scraper tool.\n* 💬 **OpenAI Chat Model**\n  ![🧠](https://em-content.zobj.net/thumbs/120/apple/354/brain_1f9e0.png)\n\n  * Optional: If your Agent needs an LLM to generate instructions or parse dynamic websites, it talks to OpenAI here.\n* 🗂️ **Output Parser: Backlink JSON**\n  ![🗂️](https://em-content.zobj.net/thumbs/120/apple/354/card-index-dividers_1f5c2-fe0f.png)\n\n  * Ensures the Agent’s raw text comes out as **structured JSON** → easy to split & save later.\n\n---\n\n### 💡 **Beginner Benefit**\n\n✅ **No coding scraping:** You don’t have to build scrapers from scratch. Bright Data + Agent handles the hard part.\n✅ **Dynamic parsing:** The OpenAI node helps the Agent handle weird or changing HTML structures.\n✅ **Safe & scalable:** MCP proxies handle geo-blocks and captchas for you.\n\n---\n\n---\n\n"
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        "content": "## ✅ **🟢 SECTION 3: Transform & Store**\n\n### ⚙️ **Nodes**\n\n4️⃣ **Function: Split Backlinks**\n![🔀](https://em-content.zobj.net/thumbs/120/apple/354/repeat-button_1f501.png)\n\n* **What it does:** Takes the JSON output of all backlinks and splits them into **one item per backlink**.\n* **Why:** So each backlink becomes its own row when sent to Google Sheets.\n\n5️⃣ **Google Sheets: Append Backlinks**\n![📄](https://em-content.zobj.net/thumbs/120/apple/354/page-facing-up_1f4c4.png)\n\n* **What it does:** Adds each backlink as a **new row** in your Google Sheet.\n* **Columns:** Domain, URL, anchor text, date, category, etc.\n\n---\n\n"
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        "content": "## I’ll receive a tiny commission if you join Bright Data through this link—thanks for fueling more free content!\n\n### https://get.brightdata.com/1tndi4600b25"
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      "typeVersion": 1
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        "content": "=======================================\n            WORKFLOW ASSISTANCE\n=======================================\nFor any questions or support, please contact:\n    Yaron@nofluff.online\n\nExplore more tips and tutorials here:\n   - YouTube: https://www.youtube.com/@YaronBeen/videos\n   - LinkedIn: https://www.linkedin.com/in/yaronbeen/\n=======================================\n"
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        "content": "## 🎯 **🔗 Competitor Backlink Extraction Workflow**\n\n---\n\n## ✅ **🔵 SECTION 1: Input & Trigger**\n\n### ⚙️ **Nodes**\n\n1️⃣ **Trigger: Manual Execute**\n![⚡](https://em-content.zobj.net/thumbs/120/apple/354/high-voltage_26a1.png)\n\n* **What it does:** This node starts the workflow manually when you click “Execute Workflow.”\n* **Why it’s useful:** It’s the simplest way to test your workflow on demand. Later, you can swap this with a **Schedule** node for daily or weekly runs.\n\n2️⃣ **Set: Competitor Domain**\n![📝](https://em-content.zobj.net/thumbs/120/apple/354/memo_1f4dd.png)\n\n* **What it does:** This node stores the **competitor’s domain** you want to analyze.\n* **Example:** `ahrefs.com` or `moz.com`\n* **Why it’s useful:** You can easily change domains without modifying the whole workflow. For multiple competitors, loop through them!\n\n---\n\n### 💡 **Beginner Benefit**\n\n✅ **Simple input control:** You don’t need to touch code — just type your competitor’s domain in one place.\n✅ **Reusable:** Same input can be reused for any site — just update the domain value.\n\n---\n\n---\n\n## ✅ **🤖 SECTION 2: Agent Scrape Engine**\n\n### ⚙️ **Nodes**\n\n3️⃣ **Agent: Scrape Backlinks (Bright Data MCP)**\n![🤖](https://em-content.zobj.net/thumbs/120/apple/354/robot_1f916.png)\n\n* **What it does:** Calls your **custom scraping Agent** that uses Bright Data MCP to visit backlink explorer pages (like Ahrefs or Moz) and pull backlink data.\n* **How:** The Agent uses a secure proxy network to get around anti-bot protections and scrapes backlink profiles (URL, anchor text, type, etc.).\n* **Output:** Raw JSON with all backlinks found for the competitor.\n\n**Sub-Nodes:**\n\n* ⚙️ **MCP Client: Execute Scraper**\n  ![🧩](https://em-content.zobj.net/thumbs/120/apple/354/puzzle-piece_1f9e9.png)\n\n  * Connects directly to Bright Data’s backend to run the scraper tool.\n* 💬 **OpenAI Chat Model**\n  ![🧠](https://em-content.zobj.net/thumbs/120/apple/354/brain_1f9e0.png)\n\n  * Optional: If your Agent needs an LLM to generate instructions or parse dynamic websites, it talks to OpenAI here.\n* 🗂️ **Output Parser: Backlink JSON**\n  ![🗂️](https://em-content.zobj.net/thumbs/120/apple/354/card-index-dividers_1f5c2-fe0f.png)\n\n  * Ensures the Agent’s raw text comes out as **structured JSON** → easy to split & save later.\n\n---\n\n### 💡 **Beginner Benefit**\n\n✅ **No coding scraping:** You don’t have to build scrapers from scratch. Bright Data + Agent handles the hard part.\n✅ **Dynamic parsing:** The OpenAI node helps the Agent handle weird or changing HTML structures.\n✅ **Safe & scalable:** MCP proxies handle geo-blocks and captchas for you.\n\n---\n\n---\n\n## ✅ **🟢 SECTION 3: Transform & Store**\n\n### ⚙️ **Nodes**\n\n4️⃣ **Function: Split Backlinks**\n![🔀](https://em-content.zobj.net/thumbs/120/apple/354/repeat-button_1f501.png)\n\n* **What it does:** Takes the JSON output of all backlinks and splits them into **one item per backlink**.\n* **Why:** So each backlink becomes its own row when sent to Google Sheets.\n\n5️⃣ **Google Sheets: Append Backlinks**\n![📄](https://em-content.zobj.net/thumbs/120/apple/354/page-facing-up_1f4c4.png)\n\n* **What it does:** Adds each backlink as a **new row** in your Google Sheet.\n* **Columns:** Domain, URL, anchor text, date, category, etc.\n\n---\n\n### 💡 **Beginner Benefit**\n\n✅ **Automation:** You don’t need to copy-paste backlinks manually — they land in Sheets ready for outreach.\n✅ **Easy tracking:** Use Sheets filters to sort by link type, opportunity, or priority.\n✅ **Plug & play:** This section works with Airtable, Notion, or a CRM too — just switch the last node.\n\n---\n\n---\n\n## ✅✅✅ **✨ FULL FLOW OVERVIEW**\n\n| Section                    | What happens                                                                                             |\n| -------------------------- | -------------------------------------------------------------------------------------------------------- |\n| ⚡ **Input & Trigger**      | You click **Execute**, add a domain, and launch the flow.                                                |\n| 🤖 **Agent Scrape Engine** | The Agent + Bright Data does smart scraping, handles captchas, parses messy HTML, and outputs neat JSON. |\n| 🟢 **Transform & Store**   | The JSON is split into single backlinks and each one lands in your Google Sheet for action.              |\n\n---\n\n## 📌 **How You Benefit Overall**\n\n✅ No manual scraping\n✅ No manual copy-paste\n✅ No coding headaches\n✅ Fully automated link prospecting → just open your Sheet & start outreach!\n\n---\n\n**✨ This is a beginner-friendly SEO growth engine — and you built it with no code! ✨**\n\n---\n"
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            "type": "ai_outputParser",
            "index": 0
          }
        ]
      ]
    },
    "e1d427ca-b97d-4026-a550-507e31b10370": {
      "ai_outputParser": [
        [
          {
            "node": "b750cb56-d2db-496c-b7ec-53b355049d4d",
            "type": "ai_outputParser",
            "index": 0
          }
        ]
      ]
    },
    "69860787-3f93-472a-8395-c43c24f6cf02": {
      "main": [
        [
          {
            "node": "cfecaa49-3d11-47ec-a18c-cc26b1e52e99",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "b750cb56-d2db-496c-b7ec-53b355049d4d": {
      "main": [
        [
          {
            "node": "69860787-3f93-472a-8395-c43c24f6cf02",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  }
}
Häufig gestellte Fragen

Wie verwende ich diesen Workflow?

Kopieren Sie den obigen JSON-Code, erstellen Sie einen neuen Workflow in Ihrer n8n-Instanz und wählen Sie "Aus JSON importieren". Fügen Sie die Konfiguration ein und passen Sie die Anmeldedaten nach Bedarf an.

Für welche Szenarien ist dieser Workflow geeignet?

Experte - Marktforschung, KI-Zusammenfassung

Ist es kostenpflichtig?

Dieser Workflow ist völlig kostenlos. Beachten Sie jedoch, dass Drittanbieterdienste (wie OpenAI API), die im Workflow verwendet werden, möglicherweise kostenpflichtig sind.

Workflow-Informationen
Schwierigkeitsgrad
Experte
Anzahl der Nodes16
Kategorie2
Node-Typen10
Schwierigkeitsbeschreibung

Für fortgeschrittene Benutzer, komplexe Workflows mit 16+ Nodes

Autor
Yaron Been

Yaron Been

@yaron-nofluff

Building AI Agents and Automations | Growth Marketer | Entrepreneur | Book Author & Podcast Host If you need any help with Automations, feel free to reach out via linkedin: https://www.linkedin.com/in/yaronbeen/ And check out my Youtube channel: https://www.youtube.com/@YaronBeen/videos

Externe Links
Auf n8n.io ansehen

Diesen Workflow teilen

Kategorien

Kategorien: 34