Automatisierte tägliche Kundenrückgewinnungsaktionen mit AI-Angeboten

Experte

Dies ist ein Support, AI, Marketing-Bereich Automatisierungsworkflow mit 17 Nodes. Hauptsächlich werden If, Set, Gmail, Filter, GoogleSheets und andere Nodes verwendet, kombiniert mit KI-Technologie für intelligente Automatisierung. Automatisierte tägliche Kunden-Winnback-Aktion mit AI-Angebot

Voraussetzungen
  • Google-Konto + Gmail API-Anmeldedaten
  • Google Sheets API-Anmeldedaten
  • Google Gemini API Key
Workflow-Vorschau
Visualisierung der Node-Verbindungen, mit Zoom und Pan
Workflow exportieren
Kopieren Sie die folgende JSON-Konfiguration und importieren Sie sie in n8n
{
  "meta": {
    "instanceId": "02e782574ebb30fbddb2c3fd832c946466d718819d25f6fe4b920124ff3fc2c1",
    "templateCredsSetupCompleted": true
  },
  "nodes": [
    {
      "id": "13f8de57-7247-4be1-8fc4-dddc1a7d677e",
      "name": "Geplanter Start: Tägliche Kündigungsprüfung",
      "type": "n8n-nodes-base.scheduleTrigger",
      "position": [
        160,
        0
      ],
      "parameters": {
        "rule": {
          "interval": [
            {}
          ]
        }
      },
      "typeVersion": 1.2
    },
    {
      "id": "8f52666a-7247-4058-a775-2be80e3b4c0e",
      "name": "Kundendaten aus Tabelle abrufen",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        440,
        0
      ],
      "parameters": {
        "options": {
          "returnFirstMatch": false
        },
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": 1698897552,
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k/edit#gid=1698897552",
          "cachedResultName": "Customer Data"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k/edit?usp=drivesdk",
          "cachedResultName": "Medium Post Automation"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "id": "VV5AyFvgYkc4TfC7",
          "name": "Onur Drive "
        }
      },
      "typeVersion": 4.5
    },
    {
      "id": "37951981-3c3d-4434-8782-51e9129f0bbc",
      "name": "Kunden mit hohem Kündigungsrisiko & ohne Kampagne filtern",
      "type": "n8n-nodes-base.filter",
      "position": [
        760,
        0
      ],
      "parameters": {
        "options": {},
        "conditions": {
          "options": {
            "version": 2,
            "leftValue": "",
            "caseSensitive": true,
            "typeValidation": "strict"
          },
          "combinator": "and",
          "conditions": [
            {
              "id": "9b78accc-0926-4537-8ce9-70206dd45525",
              "operator": {
                "type": "number",
                "operation": "gt"
              },
              "leftValue": "={{ $json.predicted_churn_score.toNumber() }}",
              "rightValue": 0.7
            }
          ]
        }
      },
      "typeVersion": 2.2,
      "alwaysOutputData": true
    },
    {
      "id": "4152752b-3ba3-4af0-aec8-aba9fc0424d9",
      "name": "Prüfen, ob berechtigte Kunden gefunden wurden",
      "type": "n8n-nodes-base.if",
      "position": [
        1140,
        0
      ],
      "parameters": {
        "options": {},
        "conditions": {
          "options": {
            "version": 2,
            "leftValue": "",
            "caseSensitive": true,
            "typeValidation": "strict"
          },
          "combinator": "and",
          "conditions": [
            {
              "id": "2b03f228-f10c-43c1-90f8-a2ef397d2e0b",
              "operator": {
                "type": "boolean",
                "operation": "false",
                "singleValue": true
              },
              "leftValue": "={{ $json.isEmpty() }}",
              "rightValue": ""
            }
          ]
        }
      },
      "typeVersion": 2.2
    },
    {
      "id": "c1164b8f-4497-4763-bb42-7187e9f2f4d2",
      "name": "Jeden berechtigten Kunden verarbeiten",
      "type": "n8n-nodes-base.splitInBatches",
      "position": [
        1640,
        -320
      ],
      "parameters": {
        "options": {}
      },
      "typeVersion": 3
    },
    {
      "id": "8896a776-ed5b-431a-908b-663fa8475c77",
      "name": "Rückgewinnungsangebot generieren",
      "type": "@n8n/n8n-nodes-langchain.chainLlm",
      "position": [
        2100,
        -300
      ],
      "parameters": {
        "text": "=",
        "messages": {
          "messageValues": [
            {
              "message": "=\n**You are an AI assistant designed to analyze customer data and determine a win-back offer based on specific churn prediction scores and preferences.**\n\n**Input:** You will receive customer data as a JSON object.\n\n**Task:** Analyze the fields `'predicted_churn_score': {{ $json.predicted_churn_score }}` and `'preferred_categories': \"{{ $json.preferred_categories }}\"` in the input JSON. Apply the following rules to determine the appropriate offer details:\n\n**Rules:**\n\n1. If `predicted_churn_score` is greater than or equal to 0.7 and less than or equal to 0.8:\n\n   * Offer Type: `INFORMATIONAL`\n   * Offer Value: `0`\n   * Offer Title: `Special Advantage on Books Just for You`\n   * Offer Details: Create a message encouraging the customer to explore new products in their preferred categories. To make it more specific, select *one* of the preferred categories and include a *typical product type* from that category.\n     Example: `\"Exciting new [product type, e.g., novels] just arrived in your favorite [Preferred Category Name] category! Check out what's new in your other favorite categories too: [List of Other Preferred Categories]!\"`\n\n2. If `predicted_churn_score` is greater than 0.8 and less than or equal to 0.9:\n\n   * Offer Type: `BONUS_POINTS`\n   * Offer Value: `200`\n   * Offer Title: `Special Advantage on Books Just for You`\n   * Offer Details: Create a message offering 200 bonus points for purchases made specifically in the \"Books\" category.\n     Example: `\"Earn 200 bonus points on your next purchase in the Books category!\"`\n\n3. If `predicted_churn_score` is greater than 0.9 and less than or equal to 1.0:\n\n   * Offer Type: `DISCOUNT_PERCENTAGE`\n   * Offer Value: `20`\n   * Offer Title: `Special Advantage on Books Just for You`\n   * Offer Details: Create a message offering a 20% discount on a future purchase specifically in the \"Books\" category.\n     Example: `\"Enjoy a 20% discount on your next purchase in the Books category!\"`\n\n**Output:** Generate a JSON object that includes the determined offer details. The OUTPUT MUST STRICTLY FOLLOW THE STRUCTURE BELOW and INCLUDE ONLY THE JSON OBJECT. Do not add any other text or explanation.\n\n**Output Structure:**\n\n{\n  \"customer_id\": string, // Customer ID from the input data\n  \"action_taken\": \"SENT_WINBACK_OFFER\", // Action taken: win-back offer sent (constant in this example)\n  \"offer_type\": string, // Offer type: INFORMATIONAL, BONUS_POINTS, or DISCOUNT_PERCENTAGE\n  \"offer_value\": number, // Offer value: 0 (informational), 200 (points), or 20 (discount)\n  \"offer_title\": string, // Message title\n  \"offer_details\": string, // Message in Turkish, created based on rules and preferred categories\n  \"communication_channel\": \"email\", // Communication channel (constant in this example)\n  \"timestamp\": string // Current timestamp in ISO 8601 format (e.g., \"YYYY-MM-DDTHH:mm:ssZ\"). Note: In an actual n8n workflow, you may prefer to add the real timestamp using a separate node or expression after the LLM node.\n}\n\n"
            }
          ]
        },
        "promptType": "define",
        "hasOutputParser": true
      },
      "typeVersion": 1.5
    },
    {
      "id": "b89954e9-7689-47e6-bf15-3089f3863ca9",
      "name": "(LLM-Modell für Angebotsgenerierung)",
      "type": "@n8n/n8n-nodes-langchain.lmChatGoogleGemini",
      "position": [
        2060,
        -120
      ],
      "parameters": {
        "options": {},
        "modelName": "models/gemini-2.0-pro-exp"
      },
      "credentials": {
        "googlePalmApi": {
          "id": "BhQsoi2WTmDm0fQ4",
          "name": "Google Gemini(PaLM) Api account"
        }
      },
      "typeVersion": 1
    },
    {
      "id": "ee485123-32be-447b-80f3-303e3a046207",
      "name": "(Angebot JSON parsen)",
      "type": "@n8n/n8n-nodes-langchain.outputParserStructured",
      "position": [
        2260,
        -100
      ],
      "parameters": {
        "jsonSchemaExample": "{\n  \"customer_id\": \"CUST_001\",\n  \"action_taken\": \"SENT_WINBACK_OFFER\",\n  \"offer_type\": \"BONUS_POINTS\",\n  \"offer_value\": 200,\n  \"offer_title\": \"Huge Offer!\",\n  \"offer_details\": \"Get 200 bonus points when you shop in the Kitap category!\",\n  \"communication_channel\": \"email\",\n  \"timestamp\": \"2024-06-08T09:05:00Z\"\n}"
      },
      "typeVersion": 1.2
    },
    {
      "id": "005890c2-f77d-4d0d-add2-496642464a9f",
      "name": "Gesendetes Angebot im Systemprotokoll erfassen",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        2640,
        -220
      ],
      "parameters": {
        "columns": {
          "value": {
            "date": "={{ $json.output.timestamp }}",
            "system_log": "={{ $json.output.action_taken }}",
            "customer_id": "={{ $json.output.customer_id }}"
          },
          "schema": [
            {
              "id": "system_log",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "system_log",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "date",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "date",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "customer_id",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "customer_id",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            }
          ],
          "mappingMode": "defineBelow",
          "matchingColumns": [
            "system_log"
          ],
          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
        "options": {},
        "operation": "appendOrUpdate",
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": 157558698,
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k/edit#gid=157558698",
          "cachedResultName": "SYSTEM_LOG"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k/edit?usp=drivesdk",
          "cachedResultName": "OnurPolat05 N8N  Db"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "id": "VV5AyFvgYkc4TfC7",
          "name": "Onur Drive "
        }
      },
      "typeVersion": 4.5
    },
    {
      "id": "98295978-21f1-420f-8e9c-4014d53ffb16",
      "name": "Rückgewinnungsangebot per E-Mail senden",
      "type": "n8n-nodes-base.gmail",
      "position": [
        2880,
        -120
      ],
      "webhookId": "3067948c-c6f7-4c77-a91f-fcdb2e0c8095",
      "parameters": {
        "sendTo": "={{ $('Process Each Eligible Customer').item.json.user_mail }}",
        "message": "={{ $json.output.offer_details }}",
        "options": {},
        "subject": "={{ $json.output.offer_title }}",
        "emailType": "text"
      },
      "credentials": {
        "gmailOAuth2": {
          "id": "epBpgOmwmYErJ4pe",
          "name": "Onur Account"
        }
      },
      "typeVersion": 2.1
    },
    {
      "id": "13095156-a54f-432f-8d10-209ddc30680a",
      "name": "Status 'Nicht gefunden' setzen",
      "type": "n8n-nodes-base.set",
      "position": [
        1620,
        300
      ],
      "parameters": {
        "options": {},
        "assignments": {
          "assignments": [
            {
              "id": "e42f6e99-487d-4942-a133-879d62b28fe5",
              "name": "system_log",
              "type": "string",
              "value": "NOT_FOUND"
            },
            {
              "id": "4fe0abc3-e685-4ece-bee2-1ae4f6d3ca92",
              "name": "date",
              "type": "string",
              "value": "={{ $now }}"
            }
          ]
        }
      },
      "typeVersion": 3.4
    },
    {
      "id": "1f823726-6483-40c1-b184-eac87886ded5",
      "name": "'Nicht gefunden' im Systemprotokoll erfassen",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        1940,
        300
      ],
      "parameters": {
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            "date": "={{ $json.date }}",
            "system_log": "={{ $json.system_log }}"
          },
          "schema": [
            {
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              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "system_log",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "date",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "date",
              "defaultMatch": false,
              "canBeUsedToMatch": true
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          "mappingMode": "defineBelow",
          "matchingColumns": [
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          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
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        "operation": "appendOrUpdate",
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          "__rl": true,
          "mode": "list",
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          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k/edit#gid=157558698",
          "cachedResultName": "SYSTEM_LOG"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1hG2NMi-4fMa7D5qGonCN8bsYVya4L2TOB_8mI4XK-9k/edit?usp=drivesdk",
          "cachedResultName": "OnurPolat05 N8N  Db"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "id": "VV5AyFvgYkc4TfC7",
          "name": "Onur Drive "
        }
      },
      "typeVersion": 4.5
    },
    {
      "id": "c6828c9c-c39f-40b5-9197-1435915d3682",
      "name": "Haftnotiz",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        160,
        -340
      ],
      "parameters": {
        "width": 380,
        "height": 300,
        "content": "# 00. Daily Start & Fetch Customer Data\n\n**Purpose:** Automatically triggers the workflow **once daily** based on the schedule set in the first node. It then fetches all customer data from the specified Google Sheet ('Customer Data' sheet) to identify potential churn risks for the day."
      },
      "typeVersion": 1
    },
    {
      "id": "71d3f596-1413-4e97-81eb-ec701f15938d",
      "name": "Haftnotiz1",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        1560,
        540
      ],
      "parameters": {
        "color": 3,
        "width": 540,
        "height": 300,
        "content": "# 03. Handle No Eligible Customers\n\n**Purpose:** This path executes if the initial filter finds *no* customers meeting the win-back criteria during the daily check.\n1.  **Set Status:** Sets a variable indicating no eligible customers were found (`system_log = NOT_FOUND`).\n2.  **Log Status:** Records this 'NOT_FOUND' status along with the current timestamp in the 'SYSTEM_LOG' Google Sheet. This helps track when the daily workflow ran but had no one to process."
      },
      "typeVersion": 1
    },
    {
      "id": "0f076e97-7cf0-48b6-8808-db0f1863409e",
      "name": "Haftnotiz2",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        760,
        -360
      ],
      "parameters": {
        "color": 2,
        "width": 460,
        "height": 280,
        "content": "# 01. Filter & Branch\n\n**Purpose:** Filters the fetched customer data to identify those meeting specific win-back criteria:\n1.  `predicted_churn_score` is greater than 0.7.\n2.  No previous campaign date exists (`created_campaign_date` is empty - *Note: Verify this field's purpose or adjust logic if needed*).\nThen, it checks if any customers passed the filter. The workflow branches based on whether eligible customers were found."
      },
      "typeVersion": 1
    },
    {
      "id": "d3493f09-7eba-4625-98db-83cf649dbbcf",
      "name": "Haftnotiz3",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        1700,
        -760
      ],
      "parameters": {
        "color": 4,
        "width": 600,
        "height": 360,
        "content": "# 02. Generate & Send Win-Back Offer (Loop)\n\n**Purpose:** Processes each eligible customer found in the previous step individually within a loop.\n1.  **Generate Offer (Gemini):** Uses Google Gemini to create a personalized win-back offer (Informational, Bonus Points, or Discount) based on the customer's `predicted_churn_score` and `preferred_categories`. Outputs offer details in JSON format.\n2.  **Log Sent Offer:** Records the successful generation and intent to send the offer (action_taken, timestamp, customer_id) in the 'SYSTEM_LOG' Google Sheet.\n3.  **Send Email (Gmail):** Sends the generated offer details (`offer_title` and `offer_details`) via email to the customer's `user_mail`.\nThe loop continues until all eligible customers are processed."
      },
      "typeVersion": 1
    },
    {
      "id": "2fc53a15-2bdd-48f5-9a74-44a2e028e7e0",
      "name": "Haftnotiz4",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -360,
        -120
      ],
      "parameters": {
        "width": 400,
        "height": 380,
        "content": "# Example Customer Data\n\n\n{\n    \"customer_id\": \"CUST_001\",\n    \"last_purchase_date\": \"2024-01-10T10:00:00Z\",\n    \"purchase_frequency_days\": 90,\n    \"user_mail\":\"example@mail.com\",\n    \"days_since_last_purchase\": 110,\n    \"total_spent_usd\": 55.0,\n    \"preferred_categories\": [\"Kitap\", \"Ofis Malzemeleri\"],\n    \"predicted_churn_score\": 0.85,\n    \"profile_tags\": [\"inactive_long_time\", \"low_spender\"],\n    \"timestamp\": \"2024-06-08T09:00:00Z\"\n}\n"
      },
      "typeVersion": 1
    }
  ],
  "pinData": {},
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}
Häufig gestellte Fragen

Wie verwende ich diesen Workflow?

Kopieren Sie den obigen JSON-Code, erstellen Sie einen neuen Workflow in Ihrer n8n-Instanz und wählen Sie "Aus JSON importieren". Fügen Sie die Konfiguration ein und passen Sie die Anmeldedaten nach Bedarf an.

Für welche Szenarien ist dieser Workflow geeignet?

Experte - Support, Künstliche Intelligenz, Marketing

Ist es kostenpflichtig?

Dieser Workflow ist völlig kostenlos. Beachten Sie jedoch, dass Drittanbieterdienste (wie OpenAI API), die im Workflow verwendet werden, möglicherweise kostenpflichtig sind.

Workflow-Informationen
Schwierigkeitsgrad
Experte
Anzahl der Nodes17
Kategorie3
Node-Typen11
Schwierigkeitsbeschreibung

Für fortgeschrittene Benutzer, komplexe Workflows mit 16+ Nodes

Autor

Hello, I'm Onur I've been working as a freelance software developer for about four years. In addition, I develop my own projects. For some time, I have been improving myself and providing various services related to AI and AI workflows. Both by writing low code and code. If you have any questions, don't hesitate to contact me.

Externe Links
Auf n8n.io ansehen

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Kategorien

Kategorien: 34